Everything in Del Conuco grows from the same land.
On a lush Dominican farm plot — a conuco, the traditional Taíno subsistence plot that fed families for generations — tropical fruits ripen under the Caribbean sun, cacao pods hang heavy from their branches, and coffee grows on the mountain hillside. This is where 24 characters were born. This is where their stories begin.
Del Conuco is the first character-based brand universe rooted in Dominican agricultural and cultural heritage. Del Conuco aims to bring Dominican life to the world by the way it actually lives — loud, proud, funny, warm, and unapologetically itself.
THE WORLD
El Conuco is not a fantasy world. It looks, sounds, and feels like the real Dominican countryside — the Cibao valley, the mountain roads of Jarabacoa, the coastal highways near Samaná. Real birds, real weather, real sounds. The only magic is that the fruits, chocolates, and coffees are alive and talking. We want to bring to life real Dominican people, places, and things.
THE FOUR SQUADS
Twenty-four characters across four squads of six. Each squad has a leader, a home base, an origin story, and a personality all its own.
Las Tropicales — Las Dulces de la Isla
Six tropical fruits led by Chinola (passion fruit) who sell from a roadside truck on a Dominican highway.
Las del Campo — Las Que Tú Sabes
Six campo fruits led by Guanábana (soursop) who ride a lechuguero bicycle through Dominican neighborhoods. Earthy, loud, proud.
La Pandilla del Cacao — Oro Negro del Conuco
Six chocolate products led by Brown Buddy (whole cacao pod) who live on a shelf in the Las Américas International Airport gift shop. Rich, smooth, indulgent.
La Pandilla del Café — El Motor de la Mañana
Six coffee preparations led by Cafecito who live in a Dominican family house. Bold, electric, warm.
WHAT WE BELIEVE
“What makes you different is what makes you powerful.”
Del Conuco is built on the idea that Dominican culture doesn’t need to be explained, translated, or softened for anyone. It needs to be shown — with pride, with humor, with heart, and with the full volume it deserves.
We believe identity is strength, not obstacle. We believe everything grows from the same roots. We believe the Taíno conuco — the plot of land that fed a people — is not just agricultural history but a living metaphor for culture that sustains, nourishes, and keeps growing.
We believe in stories that make you laugh and then, when you’re not expecting it, make you feel something you didn’t know you needed to feel.
WHO IT’S FOR
Del Conuco is for the kid who's never seen a character that looks like their breakfast. For the adult who recognizes the lechuguero from their street growing up. For the grandmother who tears up at Nochebuena from a full heart being surrounded by family.. For the young person who hears “Que lo Que” and is suddenly back on the island.
It is for Dominicans living in the Dominican Republic and Dominicans living everywhere the diaspora has planted roots — New York, New Jersey, Providence, Miami, Lawrence, and beyond. It is for the broader Latino and Caribbean community who see themselves in the warmth, the humor, and the pride. And it is for anyone, from anywhere, who loves great characters and real stories.
For kids, it’s fun vibrant cartoon characters and for adults, it’s a nostalgia machine. Del Conuco is for the whole family where everyone finds something that feels like home.
